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Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in my marketing degree. And it’s...

The number 1 thing you can do to make marketing for your business pay off is: craft an RSO.  A Rock Solid Offer . Here’s how: The...